Alright, I know this is not a quite famous or a discussed topic among us. Mostly maybe it is because we already know the reason, or nobody wants to worry about that. But I thought I should make a post regarding this. This is not a technical post. What I am posting here is my view on the above topic.
We know that Blogger (or Blogspot) is one of many products or services provided by Google. Many of their common products are given for free including Gmail, Blogger, Webmaster tools, and analytics and so on. The best advantage is that all of these services can be accessed by using a single Google Account.
Let’s discuss about this a little further.
What is Blogger or Blogspot?
Blogger is another Google product which allows Google users to create their own blogs and publish contents online. This also allows users to publish advertisements on their blogs and earn money. Blogger is very user friendly, and any user with any knowledge level can easily create a blog and publish content within a few minutes.
TIP : If you are not familiar with blogger or still have not used it, you can check it using http://blogger.com url. Or visit http://google.com and on the top navigation bar of Google, you can see a link to blogger. (You will have to log in with your Google account to get started.) Read the terms and conditions of Blogger beforehand if you are planning to start blogging. It will help you get rid of any warnings from Google :)
What is Google Adsense?
Google Adsense is another Google product which provides a solution for advertisers to publish online advertisements with Google. The (annoying) advertisements you see on sidebars etc. on Google related products such as Gmail, Google Search are due to this :D These are known as Google ads, and you always have the ability to control what ads should appear in your dashboards etc.
(I am trying to explain about these as simple as possible. If you really need to have detailed explanations you can refer Wikipedia or the Google Support sites.)
Why we need to use Blogger?
If you need to start an online blog, blogger is a good option. It has an easy to use control panel for basic edits like changing the template, blog title etc. It comes with a WYSIWYG editor for easy blog posting. So you do not need to have knowledge in HTML to create a blog. And it allows you to embed Google Ads / your personal ads in your blog and earn money. Also you can find many free professional blogger templates online.
Now you have a clear idea about what is Blogger and Adsense. So let’s come back to the point. If Google is allowing us to create our blogs for free, how they are going to earn money? Google is a giant company with approximately thirty thousand employees. How do they pay their salaries? They have dozens of Data Centers around the world (worth few hundred million dollars). Where do they find money to maintain and build them? It is mainly from their advertisers. It is a known fact that the main income stream of Google is through their advertising network. So you may wonder how the advertising and blogger connects together.
We know that Google lets us create a blog for free, and encourages us to develop it further with new content daily. Also they allow us to merge their adsense advertisements on our blog and earn money. This is the point. They need places where people gather online in order to put their advertisements. It is true that Google is the largest search engine and almost all the people use it. So they do not need your blog specifically to show their ads. But still, what do they show in their search results? Yes, it is the content of other web pages. Maybe the content on your blog be useful to an advertiser. Here we do not discuss about Adsense. But just a note, Google Adsense shows advertisements which are relevant to the content of the page. So your content is definitely important to Google. That is why they provide us a free platform for blogging.
Advertisers pay Google to publish their advertisements. Then what Google do is, they classify each of these ads into different categories and Show them to the visitors along with their search results etc (they try to display ads relevant to what you searched.) Also bloggers like us can create an adsense account and publish these ads in our blogs. So that Google will have a huge audience with different needs and wants.
For example, suppose there is an advertiser who engages in selling books online. Now, if I am writing about books in my blog, Google will publish the advertisement of that book seller in my blog. That is because Google knows that the visitors on my blog are interested in Books and there is high possibility of getting that advertisement clicked. If any visitor clicked that advertisement on my blog, Google will charge the advertiser the amount they have agreed (depending on many factors like the country of the visitor and so many things.). Anyhow, Google will pay a little amount for me as well because they could get that advertisement clicked only because of the content in my blog.
That is simply how Google and its advertisement network works.
The conclusion is, allowing us to blog for free is a way of income for Google as well as to the publisher.
A question for you,
What do you think about this post? Did you enjoy reading this? Or Am I wrong anywhere? Please fel free to correct me if I have made any mistake.